When it comes to getting faux anything, you want it to look as real as possible. The same goes for your faux locs—they should appear to be growing out of your head, and have taken years of grooming and twisting by a professional.
That means you need to go see the man with the treasured hands—Ronnie Lawrence, or as he’s more widely known, Ronnie Locs. He’s the talent behind the faux locs of Zoë Kravitz, Mara Brock Akil, Cocoa Sarai, and Amara La Negra.
The 25-year-old New Jersey native has been doing hair for five years, and in 2017 really saw his business take off when he created his own method of installation and his own reusable faux locs, which he began selling on his website. But what truly sets him apart from his peers is how the texture of his custom locs mimic the texture of real locs.
“I spent many nights studying & experimenting how to replicate the look of naturally grown new and mature locs,” Lawrence told ESSENCE. “I mirror what nature does on its own with my crotchet tools.”
While COVID-19 has meant he cannot get to his clients around the country for installs or maintenance, he is still building his brand. And he has a tip for faux loc wearers who can’t get to their stylist for a touch up.