Weighed down by instances racial bias horror stories and lack of accommodations for customers of color, Sephora is looking to be seen in a new light. In a what is being called the “Racial Bias in Retail Study,” the beauty retailer commissioned research to put a spotlight on where it has been going wrong. As a result they dropped a press release, Ebook and infographic.
“At Sephora, diversity, equality, and inclusion have been our core values since we launched a new kind of beauty retail destination in the U.S. over 20 years ago – but the reality is that shoppers at Sephora, and in U.S. retail more broadly, are not always treated fairly and consistently,” said Jean-André Rougeot, President and CEO, Sephora Americas.
“We know that we’re in a strong position to influence positive changes in the retail industry and society at large and it’s our responsibility to step up. We’re committed to doing all we can to make our U.S. retail experience more welcoming for everyone. Today, we are proud to share a first-look at Sephora’s action plan designed to tackle the issue of unfair treatment. We know it will be a journey, but we’re committed to holding ourselves accountable to this mission for the benefit of our clients, our employees, our communities, and the retail industry at large,” said Rougeot.
Among the store’s realizations, were that Black retail shoppers are 2.5 times more likely than white shoppers to be treated unfairly based on their skin color (44% vs. 17%), while BIPOC shoppers are 2 times more likely than white shoppers to receive unfair treatment based on their ethnicity (30% vs. 15%).
The retailer then released 5 truths, including the limited diversity across marketing, merchandise and retail employees results in exclusionary treatment before shoppers even enter a store, and continues across their in-store journey.”
Head to Sephora for the full release.