When many people look at Pharrell Williams today, most would say the same thing across the board. And that is: he hasn’t aged! He recently came out with a line that demystifies the skin routines he goes through, and the ingredients that he swears by. Get the full story into this mysterious brand from writer Liz Flora at Glossy.
One look at Pharrell Willams’ almost impossibly youthful 47-year-old face makes it clear why he is the ideal celebrity to launch a skin-care line. But the brand is also pursuing a novel membership-based online business.
First launched on November 25, Humanrace receives its latest restock on Wednesday, after multiple sell-outs of its three-product skin-care line. Building on Pharrell’s success in the sneaker space, the business combines streetwear-style drops and hype with the DTC e-commerce world’s increasingly popular subscription model.
“We come from sneaker culture,” said Rachel Muscat, president of Humanrace. Prior to working with Pharrell on the skin-care line, Muscat had worked on sneaker collaborations with him as the global director for collaborations at Adidas. “It sold out quicker than we expected,” said Muscat of the two-and-a-half hour sell-out of the products at launch.
Get the full Glossy story here.