Beauty products are headed for a clean makeover, and black women are leading the way! Get the full story from Sheriden Garrett at Coveteur below to find out how.
2020 was a year that redefined what it meant to live your best life. In the wake of ashes we experienced in the form of losses, we also gained a newfound emphasis on wellness and healing. We healed our minds, our bodies, and our spirits. From slowing down and being more mindful in our approaches to routines, to ridding our lives of toxic habits that no longer served us—the latter of which has us indulging in luxury in its simplest form while giving way to new meaning to how we approach living well. A concept that has been reinvigorated in the process of this renewal and recommitment to wellness is that of clean beauty.
At its root, clean beauty is defined as any skin-care, hair-care, or wellness product that is non-toxic, safe, and transparent about its all-natural list of ingredients. For Black women, the journey to embracing clean beauty has been a complicated one, as a 2017 study noted women of color were more likely to be affected by toxic ingredients found in products heavily marketed to them. In a lot of ways, the reintroduction to clean beauty is a return to ourselves. Tapping into that magic are women of color making their presence and their purpose known in the clean beauty space. Meet the Black women pioneering clean beauty in 2021 and beyond.
Founder And CEO Of Hanahana Beauty
For Abena Boamah, sustainability is the name of the game. As a teacher at the time, the Ghanian-American found herself searching for a way to become more intentional about her self-care routine. Abena took things a step further by creating a practice that featured products made by herself for herself. What came next was a reintroduction to a product she didn’t know she needed: shea butter. From there, the foundation for what would become hanahana beauty was cemented. “I would say the inspiration really just came from curiosity, a level of stress as a teacher and, honestly, Black women in my family and my identity,” she explains the spark behind the creation of her beauty and wellness brand. “For me, the most important part of it was about our sourcing and how we were able to tell the story about the process of making shea.”
Consequently, the ethically conscious brand upholds the values of transparent sourcing as highly as they do accessibility and clean ingredients. “As a brand, from our visuals to how we even launched and the products that we create, there’s always a level of intention behind it,” Boamah expounds. “How are you really sustaining the people, the women behind the brand, from the people that are actually the farmers all the way to the producers of the raw ingredients to like us who are here working, and all the way to our community and consumer? It’s intentionality and looking at holistic sustainability.”
Founder And CEO Of Range Beauty
When Alicia Scott sought to create Range Beauty, she wanted to fill a void she noticed while working in the fashion industry. In terms of makeup, the difference between what Black models had access to and the non-Black models had access to were like night and day. Not only was there a disconnect between seeing herself represented in cosmetic lines on the market, she also felt the products that were available didn’t address skin concerns like eczema and acne.
Read more on Coveteur here.